To build the bakery brand Bolletje, we've created a remarkably colorful world in which we meet Bolletje’s baker, Daan. He is a personification of the new logo and embodies the ingenuity of the brand. Daan knows exactly what you need today and has more ideas up his sleeve. That's how he makes every day a little brighter and more nutritious with his ingenious recipes.
You know them. Or maybe — brace yourself — you’re one of them. Holding your phone a little further away. Turning up the brightness. Pretending it’s not the font size, it’s the lighting. Pearle’s new campaign dives into the all-too-familiar stages of denial when your vision starts to slip. Through painfully honest and playfully sharp storytelling, we hold up a (slightly blurry) mirror and show just how easy it is to do something about it. Because clearer sight doesn’t just sharpen what you see. It opens up a whole new world for you.
In a time of constant stimulation, “Outside you realize what you truly need” has inspired the Dutch to engage more consciously with nature and their outdoor gear. Through powerful storytelling across various media, Bever has increased brand awareness not only among existing customers but also among a new, younger audience. In addition, Bever significantly strengthened its sustainable image by collecting reusable clothing during the Big Deal campaign around Black Friday.
To build the bakery brand Bolletje, we've created a remarkably colorful world in which we meet Bolletje’s baker, Daan. He is a personification of the new logo and embodies the ingenuity of the brand. Daan knows exactly what you need today and has more ideas up his sleeve. That's how he makes every day a little brighter and more nutritious with his ingenious recipes.
Justdiggit is on a mission to regreen Africa. With global warming moving in fast, we needed to speed up and think bigger. So, we built a movement of millions and turned this local NGO brand into a global icon for regreening. A badge of honor you want to wear with pride. This new lifestyle identity connects farmers in Africa to the new generation in Europe. Because regreening is done together.
Care gets better with a simple question: what matters to you? We are helping health insurer CZ to use this person-centered approach to improve care for their customers and the Netherlands as a whole. With an empowering campaign, commitment to personal service and innovation for care that goes beyond the expected.
During a pandemic, when people are stuck at home, cultivating a relaxing, enjoyable ambience is key to staying happy. Havas content & partnerships capitalized on this insight for their campaign for Philips Hue Lighting products, highlighting their importance in creating a pleasant environment, by teaming up with artist Typhoon for the release of his new album Lighthouse.
"Light through the eyes of the artist" is a mini documentary on all facets of light and filmed in a special Philips Hue ‘lighthouse’ where Typhoon explains his journey from darkness to light to millions of people during the pandemic, surrounded by Hue hues. We even had his stadium light-plan hooked up to the Spotify album playlist for the occasion, so people would experience his live show lighting preferences at home.
