Pearle Opticians

Nature clears the noise

In a time of constant stimulation, “Outside you realize what you truly need” has inspired the Dutch to engage more consciously with nature and their outdoor gear. Through powerful storytelling across various media, Bever has increased brand awareness not only among existing customers but also among a new, younger audience. In addition, Bever significantly strengthened its sustainable image by collecting reusable clothing during the Big Deal campaign around Black Friday.

Meet Bakker Daan

Bolletje had a new logo and a bold ambition: become the go-to brand for smart snacking. We gave that ambition a face. Meet Bakker Daan, a character built straight from the brand's identity. Curious, inventive, always one idea ahead. Each new product gets its own film, its own moment, its own flavour of Daan's restless creativity.

Four films in. New bakes launched. A baker who's become genuinely recognisable, not just as a mascot, but as the living proof that a 150-year-old brand can still surprise you.

Regreening Africa

Justdiggit is on a mission to regreen Africa. With global warming moving in fast, we needed to speed up and think bigger. So, we built a movement of millions and turned this local NGO brand into a global icon for regreening. A badge of honor you want to wear with pride. This new lifestyle identity connects farmers in Africa to the new generation in Europe. Because regreening is done together.

A Day With Philips Hue

During a pandemic, when people are stuck at home, cultivating a relaxing, enjoyable ambience is key to staying happy. Havas content & partnerships capitalized on this insight for their campaign for Philips Hue Lighting products, highlighting their importance in creating a pleasant environment, by teaming up with artist Typhoon for the release of his new album Lighthouse.

"Light through the eyes of the artist" is a mini documentary on all facets of light and filmed in a special Philips Hue ‘lighthouse’ where Typhoon explains his journey from darkness to light to millions of people during the pandemic, surrounded by Hue hues. We even had his stadium light-plan hooked up to the Spotify album playlist for the occasion, so people would experience his live show lighting preferences at home.

Restore local

65% of Africa’s farmland is degraded. Climate change, deforestation, and unsustainable farming have stripped the soil of its life. The consequences are severe: water scarcity, expanding deserts, and shrinking space to grow food.   But a powerful counter-movement is rising. Across the continent, local heroes are leading the way in restoring the land. They’re reviving the soil, protecting biodiversity, and building resilience on a scale the world has never seen.   This movement is called Restore Local – and now, it has its own brand identity. Co-created with over 240 farmers, activists, and community leaders from Kenya, Rwanda, Ghana, and Burundi. A brand rooted in the stories, values, and traditions of those driving change. By Africa, for Africa.

Regret cat; Buy now, regret later

Many young people see ‘pay later’ as easy and harmless — until it leads to unexpected debt.  To make that risk visible, we created the Betaal-Later-Kater (Pay-Later Cat): a grumpy cat that shows up when you delay a payment, and won’t leave until you take smart financial steps.  Together with the Ministry of Social Affairs and Employment and the Money Wise Platform, we launched a fully digital campaign with short videos, influencers, and a viral Snapchat lens.  The result: more young people now think twice before using pay later. Awareness and online searches around financial risks rose sharply.  Because behind every delayed payment, a Pay-Later Cat might be waiting.